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Salesforce Bets $5.7 Billion on AI Marketing With Braze Acquisition | WAPE

Newsbenzinga

Salesforce Bets $5.7 Billion on AI Marketing With Braze Acquisition

Oct 20, 2026, 09:23 ET · Published

Article summary

Salesforce to acquire Braze for $5.66B to boost AI marketing and real-time customer engagement. Braze shares jump over 51%.

An excerpt from the original article.

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