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Can Apple's New CEO Pull Off a Premium-Only iPhone Launch? | WAPE

Newsbenzinga

Can Apple's New CEO Pull Off a Premium-Only iPhone Launch?

Sep 2, 2026, 08:58 ET · Published

Article summary

Apple's premium-only iPhone launch is John Ternus's first big test as CEO, with pricing and consumer demand under close watch.

An excerpt from the original article.

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