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Adobe CMO Lara Balazs Says AI Is Rewriting Brand Discovery: 'There's AI. Do That.' | WAPE

Newsbenzinga

Adobe CMO Lara Balazs Says AI Is Rewriting Brand Discovery: 'There's AI. Do That.'

Jul 14, 2026, 05:19 ET · Published

Article summary

Balazs says AI is reshaping marketing as brands shift from SEO to AI visibility, forcing CMOs to rethink strategy, teams and metrics.

An excerpt from the original article.

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